Resources


 * Optional Resources To Browse and Add To** (Please feel free to comment on any and/or add others you find throughout the online assignments)

Stereotypes (Kelm clips) []

TED Video: East vs, west: Myths that mystify []

Check out China’s quality of life index []

Go to [] and decide if you would want to live in China.

Video on guanxi []

You Say Guanxi, I Say Schmoozing How East is meeting West and building a lingua franca of business connections []

China: A Cultural Immersion [|http://cero11.cise.ufl.edu/~webmaster/Learning_Modules/CHN_main/content/index.html]

“ Winning the wallet of today's Chinese consumer” []


 * Chinese Consumer Resources**

Home Depot not a hit in China http://marketplace.publicradio.org//display/web/2011/04/08/pm-home-depot-not-a-hit-in-china/?refid=0&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+APM_Marketplace+(APM%3A+Marketplace

http://factsanddetails.com/china.php?itemid=370&catid=9&subcatid=59 The most important information on this site I felt was the rapid increase in female consumers, who are now the largest and most important forces in the Chinese economy today.

http://www.fibtex.lodz.pl/46_06_10.pdf (Good info in 2 pages) Chinese consumers have a lot of time to browse, and therefore are disinclined to convenience or impulse buying, and salesman in China should keep a distance from a consumer. To Chinese consumers, reputation of the brand is highly related to the quality of the product, and it is the most importnat judging criteria.

http://www.youtube.com/watch?v=-HAx1djGA1M&feature=related Growth of Chinese markets in recent few years and their brand-oriented shopping behavior is awesome. To take advantage of this trend, American companies are expanding dramatically in Chinese market.

“3 Common Pitfalls When Targeting the Chinese Consumer” (very recent, concise) http://www.cnbc.com/id/41753576/3_Common_Pitfalls_When_Targeting_the_Chinese_Consumer

This video provides a picture of how Chinese stores, markets and malls look today. http://www.youtube.com/watch?v=4gUvuojP1TQ

Luxury consumer behavior in China: What exists behind the facade of new wealth? http://www.europeanbusinessreview.com/?p=2418 This is an article written by Pierre Xiao LU, a professor in Shanghai, which gives a thorough analysis of how Chinese consumers perceive international brands and largely adopted by successful upscale brands.

The Urban Chinese Consumer – Behavior, Attitudes and Perception toward Food Products www.gov.mb.ca/agriculture/statistics/releases/china_market_analysis_report_en.pdf This link is a market analysis report written by the International Markets Bureau in Canada discussing the Chinese consumer behavior, attitudes and perception toward food products which also includes interesting facts about the consumption trends in China.

http://www.chinaknowledge.com/marcom/Book-ChinaConsumer.aspx?subchap=1&content=2

http://fransgiele.be/freematerial/2009chineseconsumerbehaviour.pdf This resource gives detailed insights of how Chinese consumers make decisions in buying, myths of Chinese stereotypes, and different consumer types in the same cities. -TV is best way to market new products to consumers -they have a shortlist of preferred brands that they buy -make last minute purchase decisions

http://csi.mckinsey.com/en/Knowledge_by_region/Asia/China/2010_annual_Chinese_consumer_study.aspx there are a lot of importance to concept of 'face', or their reputation to others -4 types of consumers: pragmatic, commercialized, sociable, conservative

Chinese Consumers Have a New Wish List http://www.youtube.com/watch?v=19JKczksdAI

Retailers should watch new consumer habits http://www.chinadaily.com.cn/business/2007-11/22/content_6272008.htm

http://marketing-in-china.org/chinese-consumer-behavior.html

http://sherjee.blogspot.com/2006/10/china-socialism-consumer-behavior.html

http://www.forbes.com/2004/11/04/cx_1104mckinseychina5.html

Understanding Consumers in China http://www.dummies.com/how-to/content/understanding-consumers-in-china.html

Chinese consumer market segments for foreign apparel products http://www.emeraldinsight.com/journals.htm?issn=0736-3761&volume=21&issue=5&articleid=856507&show=html&PHPSESSID=s8akvn9mmj70s1mtg4ij52q4c3

Income and social inequality in China: impact on consumption and shopping patterns http://www.emeraldinsight.com/journals.htm?issn=0306-8293&volume=29&issue=5&articleid=847734&show=html

BREAKING CHINESE BUYING HABITS http://www.entrepreneur.com/tradejournals/article/111558639.html

One Billion, Three Hundred Million: The New Chinese Consumer http://knowledge.wharton.upenn.edu/article.cfm?articleid=1572

http://www.youtube.com/watch?v=BV1rYHBH3b0 They like to save!

"Asia's New Consumer's: Who's Buying Now?" http://knowledge.wharton.upenn.edu/arabic/article.cfm?articleid=2650&language_id=1

"Shopping Habits and Consumer Lifestyles" http://www.seabridge-china.com/english/Article/497-1.shtml

"CONSUMER DECISION-MAKING STYLES IN CHINA: A CROSS-CULTURAL VALIDATION" http://www.acrwebsite.org/volumes/display.asp?id=11358